advertising elasticity meaning in Chinese

广告弹性

Secondly , this paper set up the diffusion model of innovation incorporating price , advertising and distribution , and given the optimal diffusion equation and characterized qualitatively optimum price , advertising and distribution . furthermore , it studied the ratio relations among the advertising elasticity of demand and the price elasticity of demand and the distribution elasticity of demand . finally studied the influence of marketing mix variables to the technology diffusion
然后建立了含商品定价、广告费用和销售费用等的技术创新扩散模型，给出了扩散最优方程和商品价格、广告费用和销售费用的最优曲线，进一步地，本文分析了广告费用对需求的弹性、商品定价对需求的弹性以及销售费用对需求的弹性之间的比例关系，探讨了这些外部市场变量对创新扩散的影响。